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Fall ‘24 Email Campaign — Regina Andrew

Redesigned the brand’s email templates leading up to the October 2024 trade show, reinforcing the new brand direction and product launch strategy. The campaign was sent to ~60K recipients, achieving measurable improvements in open rates, click-throughs, and conversions. The new design leveraged updated brand direction that focused on impactful headlines, re-introducing more color to the brand, and moodier photography that highlights the best aspect of the brand’s lighting.