Design Portfolio

I’m a Michigan-based designer with a passion for crafting thoughtful, visually compelling experiences. As a Senior Multimedia Supervisor at Regina Andrew Detroit, I work across print, digital, and web to bring ideas to life with precision and creativity. This site serves as a collection of my latest projects, creative experiments, and client work. My approach blends research, strategy, and aesthetics— ensuring every design is both functional and inspiring.

If you're interested in collaborating or just want to connect, feel free to reach out! =]

Here is a preview of my latest projects!

Assorted Emails ‘25 — Regina Andrew

This project showcases a curated selection of email campaigns created throughout 2025 to support a range of business goals, including product launches, promotional events, and customer re-engagement. Each email was built in Klaviyo, aligning closely with brand visuals and messaging strategy. The campaigns were designed to drive engagement and retention through targeted, personalized content. They also played a key role in supporting Regina Andrew’s semi-annual product launches and integrated marketing efforts, while maintaining strong deliverability and optimizing performance through continuous testing and iteration.

Brand Identity — Midwest Mana Sink

This branding project highlights what I love most about design. We have the ability to bring people together with visual communications. This project was created for a local group of Magic: The Gathering players, which organically evolved into a central hub for a tight-knit community. What began as a digital hangout transformed into a broader personal brand, reflecting the energy and creativity of the group itself. As the lead on creative direction, I developed a visual identity that blends eclectic influences into a cohesive, eye-catching style. The goal was to capture the joy and unpredictability of the game while keeping the aesthetic welcoming and distinct.

Fall ‘24 Email Campaign — Regina Andrew

Redesigned the brand’s email campaign leading up to the October 2024 trade show, reinforcing the new brand direction and product launch strategy. The campaign was sent to ~60K recipients, achieving measurable improvements in open rates, click-throughs, and conversions. The new design leveraged updated brand direction that focused on impactful headlines, re-introducing more color to the brand, and moodier photography that highlights the best aspect of the brand’s lighting.

Developed branded tempaltes in Klaviyo as well as Photoshop scripts to automate background image edits for team to use.

Idea House Lookbook — Regina Andrew

An editorial-style 36-page lookbook showcasing new product launches through refined composition, layout, and typography. Designed to align with the brand’s high end aesthetic while ensuring engaging storytelling through image-driven spreads.

Product Catalog — Regina Andrew

Led the redesign of a 350+ page product catalog featuring thousands of SKUs, distributed in both print and digital formats. Required meticulous attention to detail and production oversight. Later iterations were managed collaboratively with a junior designer, demonstrating leadership in delegation and quality control.

Brew Blend Breakfast

Conceptual branding for a brewery-meets-breakfast café, featuring a full identity system including logo design, menus, posters, and a custom iconography set. A showcase of layout, typography, and branding cohesion.

VR Posters

Giveaway Tote Bags — Regina Andrew

A series of collectible tote bags designed for an upcoming trade show, including an event-exclusive tote for mass distribution. I created custom typography infused with a retro, soulful vibe while maintaining brand integrity.

EXTRAS!

Experiments, oddities, and other fun things

Symmetrical Type Posters

Wedding Invitations

Stamp Illustrations / Bookmarks

“Greatest Hits” Concepts

THANKS
FOR VIEWING!

©2025 Mark Kowalsky

Idea House Lookbook — Southern Living